Be Particular About These 3 Aspects of Ecommerce Web Development

Be Particular About These 3 Aspects of Ecommerce Web Development

With the advent of smartphones, strong wifi connectivity, and mobile Internet applications, the concept of buying and selling has changed a lot. It’s only in the recent past that mobile E-Commerce has gained massive acceptance almost everywhere. Its applications can be observed at numerous commercial entities, and users have also shown a preference for online shopping over traditional shopping.

However, for a business, it’s not that easy to switch from traditional commerce to e-commerce. It requires monetary resources, time and energy resources, and above all the courage to switch to novelty. The fear associated with the application of a new technology is obvious because the business owner has so much at stake.

Therefore, it’s extremely important to be highly precise and calculated. You cannot bring changes at once, nor should you jump to conclusions. Start the project of transformation, give the company and staff some time, let everything settle down, and then critically analyze the results.

E-commerce is not just about conducting business online. It’s much more than that. You need business developers, website designers and programmers, licensing companies, software and other technologies, training, and development team, and the motivation to adapt to changes.

When going online, make sure you know the basic requirements of e-commerce website development. Unless and until you develop a user-friendly and secure website, you cannot draw traffic to generate business revenue. Get to know it in detail below.

Clarity and Unambiguity

In today’s fast-paced world, no one has time to waste on cluttered websites. When shopping via smartphones, ease of browsing and visibility of available features and options on a given web page is a must. If it’s not, prospective buyers immediately switch to other websites to make the purchase. Therefore, clarity is most important for an e-commerce website.

User-Friendly Navigation Options

E-commerce website development must pay close attention to navigation options. User-friendly websites attract everybody. Otherwise, it will become too difficult to retain clients as there is no shortage of well-designed e-commerce websites.

Fool-Proof Features

Since the whole transaction takes place virtually in space, the level of security should be extremely outstanding. Risk of identity theft and loss of personal and financial information must be eradicated. No matter how attractive products and deals you offer on your website, buyers won’t visit it if it’s not secure in the first place.

5 SEO Features Your Ecommerce Software Solution Platform Needs

5 SEO Features Your Ecommerce Software Solution Platform Needs

Many marketing gurus will tell you that when shopping around for an ecommerce software solution. You first need to think about where you want to take your online storefront with search engine optimization (SEO). After all, without a great SEO strategy, your gorgeous and well laid out website may be buried under pages and pages of search page results. Basically rendering your online store completely invisible on the web. When coming up with a list of SEO features and functions that you want out of your ecommerce systems, here are some to consider:

Image Optimization & Handling

Your pictures and images will play a huge role in your online storefront, so you want to make sure that your ecommerce software allows you to properly optimize these images. Make sure that the software you choose allows you to customize and maintain the same URL for any image, regardless of what page it’ll be located on (image handling), and look for other features like the ability to use “alt text” (the text that search engines like Google and Yahoo use to “understand” what any given image is displaying). “Alt text” would look something like this:

Customization of Meta Tags

You’ll find this option in almost all ecommerce software solution programs, but many of them don’t allow you to customize and change tags right down to the product level on a regular basis. Try to stay away from any ecommerce systems that won’t allow you to change meta tags further down the line, otherwise, you may run into problems such as ranking low in search page results or even being penalized by Google for having duplicate content.

A Tailored Site Taxonomy

Nothing’s worse than investing in an ecommerce software that doesn’t allow you the flexibility to have the online storefront that you want and need. A quality web development program will allow you to create your own categories and subcategories so that you can have an easy to navigate and easy to use website. Nothing will cost you potential leads and customers faster than having a cluttered, disorganized and headache-inducing website.

An XML Sitemap

A sitemap for any site acts as a “shortcut” for search engines to quickly notice when new content has been added, and they then index that data. When you have your online store or website set up just the way you want it, then you can start creating an XML sitemap with your ecommerce software. Once completed, you can then submit your sitemap to Google Webmaster tools and then begin to collect invaluable data for your website as well as increase your online visibility.

Analytic Software Integration

Most ecommerce software solution programs will already come with their own analytical data program, which is ideal. But for those that don’t, or for businesses who may want to integrate other programs that have additional analytical features, you want to ensure that the software you choose will allow you to integrate things such as Google Analytics. By having an analytics tool integrated, you’ll be able to see things like which pages are getting clicked, which search terms and keywords are being most frequently used to locate your business, whether your lead generation strategy is paying off, and how many conversions you’ve had in a customizable timeframe.

 

Is Bit Coin Here to Stay on the Ecommerce Platform?

Is Bit Coin Here to Stay on the Ecommerce Platform?

I’m quite old fashioned when it comes to money. I love to play with a coin, flicking it between my fingers as I wait for the bus or fidgeting with it in my pocket as I walk to work. But, in a time when the concept of cash is one that can seem a little quaint in the face of plastic swipe cards with pay fast technology and instant bank transfers over the web, using paper to buy goods is beginning to take on something of a novelty of its own.

In many ways the rise of the ecommerce platform to global dominance is the final nail in the proverbial coffin of the cash economy. This year it’s estimated that online retail sales will grow by around 20% on last year’s, and the sector has continued to gain ground even in the wake of the global super downturn, it’s easy to see how cash could be heading for the door.

But the obvious dominance of the ecommerce platform aside, there is a more recent trend that seems to be threatening even the prime position of plastic purchases over the internet. BitCoin and other online currencies have grown considerably in the last few years and there are now more providers offering integrated support for virtual currencies than ever before.

But just what are the benefits of using BitCoin to pay, and why are so many online retailers ‘towing the line’ to provide consumers with the option? Well, as ever with economics, the answer isn’t really a simple one.

There’s no question that BitCoin has its advantages, and it’s not surprising that they seem ostensibly to fit in very nicely with the ecommerce model of selling. The ability of ecommerce companies to grow exponentially, and crucially, globally, has been a defining feature in the rise of online sales systems, and BitCoin is modelled perfectly to break down the barriers of currency exchange in favour of accessible commerce in a similar way to the Euro for example.

For consumers in countries with strict regulations and underdeveloped banking sectors that may not offer the same international accessibility enjoyed across the US and Europe, BitCoin has proved a relatively stable option of payment. What’s more BitCoin has some seriously low transaction charges that have managed to dwarf the levies on many other popular credit and debit card payments.

However it’s not all good news for the BitCoiners. Many retailers have refused to adopt BitCoin because they think consumers find it hard to weigh up the value of goods when they aren’t listed in local currencies, while other businesses have opted to maximise foreign currency payments with their ecommerce providers, rather than spend time and money integrating a BitCoin systemthat may lend itself to custom from businesses in more far-flung economic regions that are not necessarily part of an immediate target market.